SHULU is a South African-based jewellery brand specialising in one-of-a-kind pearl and semi-precious stone jewellery pieces. Our founders have over 25 years experience and expertise sourcing, designing and creating pearl and gemstone jewellery. 

The story of a pearl is a profound metaphor for the soft alchemy of transformation. Our aesthetic celebrates nature's bold, boundless creativity – designed for those whose presence is as unique and resilient as the tides that shape us. 

Sustainability and Ethical Sourcing

The natural world is the lifeblood and heartbeat of our sourcing processes. 

Ethos and ethics are central to all that we do, and we are committed to reducing the environmental impact of our jewellery at every stage. We only work with suppliers whose standards align with our commitment to sustainability, integrity, and an abiding respect for this extraordinary planet we call home.

Our Materials

We work primarily with pearls – the only precious gem in the world created by a living creature – and semi-precious stones. Our freshwater pearls include rounded, potato, oval, button, mabe, baroque, coin, stick, seed, freeform pearls and shell pearls in an array of iridescent colours.

We also work with ocean/seawater pearls when designing and creating bespoke pieces for our clients. If you'd like to learn more about pearls, explore Unique by Nature.

Our semi-precious stones range from rose quartz and turquoise to amethyst and labradorite – and everything in between – all ethically sourced from sustainable suppliers around the world.

All of our findings are made from hypoallergenic materials and, depending on the piece, may be silver, gold or rhodium-plated, sterling silver, fine pewter or stainless steel. This means you can wear our pieces all day without irritation. We never use nickel or other common allergens.

Custom Jewellery

We offer a bespoke jewellery service where we design a custom pearl jewellery piece just for you or someone you love. Bespoke commissions start with a personal consultation – get in touch with us to arrange a suitable date/time.

Virtual Shopping Appointments

We help you take the guesswork out of selecting the right gift for someone special – or choosing the perfect piece for an important occasion for yourself. Contact us to arrange a complimentary virtual shopping appointment.

Caring for Your Jewellery

Your SHULU jewellery is made to be worn and treasured. With a little care, your pieces will remain as beautiful as the day you first wore them. Explore practical advice on protecting, storing, and cleaning your pieces so they keep their beautiful lustre and colour here.

Explore our Frequently Asked Questions